Portrait

I help product-led teams eliminate BS and build what customers actually want.

UX-first Product Strategist specializing in customer insight synthesis, AI integration, and go-to-market clarity. I turn ambiguity into action for early-stage and scaling tech teams.

Here is my philosophy:

For new products:

  1. 1. North star metric in place
  2. 2. Problem/opportunity driven
  3. 3. Talk to multiple customers
  4. 4. Dummy-proof UX
  5. 5. PDCA (Plan, Do, Check, Action)

For live products:

  1. 1. Gut reaction to your product recorded
  2. 2. Brainstorming
  3. 3. SME Interviews
  4. 4. Validate nuggets
  5. 5. Final deliverable: Product Strategy Plan

Specialties:

  • • AI integration strategy
  • • Product-market fit validation
  • • Revenue optimization frameworks
  • • Cross-functional team alignment
  • • Data-driven decision making
  • • BS detection and elimination

What I Offer

  • • Product strategy consulting
  • • Market research and analysis
  • • User experience optimization
  • • Go-to-market planning
  • • Team workshops and training
  • • Product roadmap development

What I Don't Offer

  • • Full-time employment
  • • Graphic design services
  • • Software development
  • • Marketing campaign execution
  • • Legal or financial advice
  • • Long-term retainer agreements

Who I am?

  • • Product leader with 12+ years building products from Seed stage start-ups to multi-billion dollar companies
  • • Technical Background with Degree in Computer Science
  • • Specialized in Building and Designing AI products by MIT
  • • Industry agnostic: 8 sectors including eCommerce, shipping tech, health tech, automotive, and fintech
  • • Specialized in SaaS, AI, and Marketplace products with 95% client satisfaction rate

What People Say About Me

🎯

"Rod showed both strategic and tactical awareness — building long-term roadmaps while tackling short-term pain points."

— Simon Field, Change Management & Transformation Consultant
🧠

"He helped us communicate the value of ML to non-technical stakeholders and mentored the team through intense phases. Calm, clear, and steady."

— Sridhar Natarajan, Senior Software Engineer – Generative AI
⚡

"Organized, methodical, and thoughtful. I could always depend on him to deliver what was promised — and more."

— Edward Lau, Analytics & Performance Strategist
🚀

"Rod has the unique ability to zoom in and out — thinking big picture while executing steps that driverevenue, engagement, and growth."

— Teddy Wickland, VP of Operations @ Taro Health
❤️

"As a product leader, he constantly thought about what's right for users. As a team member, he always cared about what's right for the people around him."

— Guillaume Gamache Emard, Program, Product & Delivery Expert
🏆

"Rod is the definition of a great teammate — focused on customer benefit, always making smart, data-backed decisions."

— Jesse Hill, Product Management Leader

How I Work

I am the voice of sanity for messy product orgs.
I'm a diagnostic mechanic for broken product strategy.

Investment

Your ROI is my main interest.

For new products

CAD $300/h

Min 10h

North star metric setup, problem validation, customer interviews, dummy-proof UX, PDCA framework

For live products

CAD $200/h

Min 10h

Gut reaction recording, brainstorming, SME interviews, validation, Product Strategy Plan

I'm offering 50% discount for first 3 customers, and help build a case.

Again, your ROI is my main interest.

Say Hi 👋

10 + 4 =

ANY other feedback? You're my beta tester, be ruthless :) Thx!